For many of us, our ability to respond well to request for proposals (RFP) directly impacts our bottom line, but seeing how our response compares to others is not always possible. One step every business can take is comparing your proposals to each other. This kind of review can help shift priorities and refocus efforts […]

Having great looking marketing pieces is just one small part of the business development puzzle. When reviewing your collateral, ask yourself these questions: Does the copy showcase features and benefits? Do the color and imagery used reflect your brand? Is your target audience represented through imagery and copy? Is it clear why your organization is […]

Often, a year or so after launch, a new site starts to lose some of its original organization and structure. New pages and resources are added, but they might not fit into your existing framework. Important information becomes hard to find, minimizing your ability to sell online. If your site has lost its way, try […]