Category Archives: Marketing Tips

  • Categories

  • Archives

  • How to Create a Revenue Generating Webinar Series

    For many business-to-business companies, the sales cycle is long. Offering a webinar series is an excellent way to keep potential and current clients engaged. In this article, we share how to create your own. How to Create a Webinar Series 1. Make a plan. Before setting a date, meet with your team. Together, you’ll need […]

  • 4 Tested Strategies for Writing Case Studies

    A well-written case study is a valuable sales and marketing tool. It can demonstrate your organization’s success and ability to perform. In this article, find tips on how to set your strategy, select a format and share your success. 1. Determine your strategy before writing your first line. To start, think about your goals and […]

  • Telling Your Story through Video

    Recently, we partnered with Affinis Corp on the creation of a new video. It was important to them that it illustrated their vision for the company, which is to “move communities forward.” Instead of telling the story from their point-of-view, they wanted to highlight the people who were most impacted by their design, asking them […]