Category Archives: Marketing Tips

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  • Hosting an Internal Workshop

    Holding an internal workshop is a great way to gather information before making business decisions. These events are also effective at checking the pulse of your company and troubleshooting any challenges. To get the most of out of yours, there are a few steps you can take. Set goals for the meeting. Knowing these will […]

  • Choosing Strategic Marketing Tactics

    While objectives hold us accountable, tactics provide us with the tools to get there. They also help teams focus and allocate resources appropriately. Concentrating on a few marketing efforts that can be executed consistently is more effective than creating a long, unmanageable list of great ideas. When choosing a strategy, think about your business’s goals […]

  • Creating Objectives

    Goals, by nature, are big, lofty ideas. They help organizations move as a unit and set a clear course, but on their own, they don’t offer much direction, which is why we create objectives to measure our success. By definition, objectives should be specific and quantitative. They are the most effective when paired with a […]