A well-written case study is a valuable sales and marketing tool. It can demonstrate your organization’s success and ability to perform. In this article, find tips on how to set your strategy, select a format and share your success. 1. Determine your strategy before writing your first line. To start, think about your goals and […]

Recently, we partnered with Affinis Corp on the creation of a new video. It was important to them that it illustrated their vision for the company, which is to “move communities forward.” Instead of telling the story from their point-of-view, they wanted to highlight the people who were most impacted by their design, asking them […]

Focusing on sales is a no-brainer, but for many business-to-business companies, defining a process can be a challenge. Often, approaches and steps evolve depending upon the client and type of project. Companies can often see it as limiting and arbitrary to create a plan, because each sale is so different. However, when you take the […]