Category Archives: Marketing Tips

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  • Unlocking New Leads with Webinars

    Gathering qualified leads simplifies sales efforts, but determining which customers are really interested shouldn’t require a tarot card reader. Several years ago, we helped one of our long-time clients, Multipub, launch a webinar series for prospective users. Like many B2B companies, their products and services are complex, and their sales cycle is long. With webinars, […]

  • 5 Tested Strategies for Creating Winning Award Submittals

    Awards can be an effective method to establish your company as a thought-leader and innovator. They often come with promotional efforts and present opportunities to connect with current or past clients. But, figuring out how to win can take time. Today, we’re sharing our five, tested strategies for securing awards. Start early. No really. If […]

  • Creating a Blog Editorial Calendar in 5 Steps

    Coming up with blog content can be overwhelming. One strategy that makes it a little easier is having a comprehensive calendar in place. While it takes some time to build, it will save you hours in the long run and ensure your posts are strategic, well-timed and cohesive. 1. Set or review your goals. To […]