Category Archives: Marketing Tips

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  • Simplifying Social Media for Small, B2B Companies

    Often, social media and marketing experts will push video creation and a daily posting schedule. Those are great tips for large companies with products sold online. However, those rules don’t translate well for small businesses for whom cultivating a consistent presence is challenging. We find this to be particularly true for those who secure new […]

  • How to Create a Revenue Generating Webinar Series

    For many business-to-business companies, the sales cycle is long. Offering a webinar series is an excellent way to keep potential and current clients engaged. In this article, we share how to create your own. How to Create a Webinar Series 1. Make a plan. Before setting a date, meet with your team. Together, you’ll need […]

  • 4 Tested Strategies for Writing Case Studies

    A well-written case study is a valuable sales and marketing tool. It can demonstrate your organization’s success and ability to perform. In this article, find tips on how to set your strategy, select a format and share your success. 1. Determine your strategy before writing your first line. To start, think about your goals and […]