Often, social media and marketing experts will push video creation and a daily posting schedule. Those are great tips for large companies with products sold online. However, those rules don’t translate well for small businesses for whom cultivating a consistent presence is challenging. We find this to be particularly true for those who secure new […]
For many business-to-business companies, the sales cycle is long. Offering a webinar series is an excellent way to keep potential and current clients engaged. In this article, we share how to create your own. How to Create a Webinar Series 1. Make a plan. Before setting a date, meet with your team. Together, you’ll need […]
A well-written case study is a valuable sales and marketing tool. It can demonstrate your organization’s success and ability to perform. In this article, find tips on how to set your strategy, select a format and share your success. 1. Determine your strategy before writing your first line. To start, think about your goals and […]
Recently, we partnered with Affinis Corp on the creation of a new video. It was important to them that it illustrated their vision for the company, which is to “move communities forward.” Instead of telling the story from their point-of-view, they wanted to highlight the people who were most impacted by their design, asking them […]
We collaborate with clients on blog posts throughout the year. Today, we’re sharing some recent favorites. Five things you should know about the EUGDPR. Stormwater master planning prepares communities for growth. Planning for multiple generations at your library. Using sensors to track space utilization. New healthcare concept reimagines patient care in Kansas City.