Awards can be an effective method to establish your company as a thought-leader and innovator. They often come with promotional efforts and present opportunities to connect with current or past clients. But, figuring out how to win can take time. Today, we’re sharing our five, tested strategies for securing awards. Start early. No really. If […]

Affinis, a civil engineering firm, had held an Industry Summit in the past to glean area forecasting information, along with partners’ impressions of their firm. Last year, they decided to once again host the event, but with a different set of objectives. They still wanted to gather valuable information about what was ahead for the Kansas City […]

This month, we collaborated with clients on a number of blog posts. Today, we’re sharing our favorites from each one. For the last six weeks of 2016, Multipub released excerpts from an article on how their industry has changed. In January, they shared it in its entirety: Access “How Publishing and Subscription Software Has Changed” Now […]

Coming up with blog content can be overwhelming. One strategy that makes it a little easier is having a comprehensive calendar in place. While it takes some time to build, it will save you hours in the long run and ensure your posts are strategic, well-timed and cohesive. 1. Set or review your goals. To […]

In 2016, we simplified our efforts and focused on what we do best – functioning as an extension of our clients’ teams. Whether it was crafting a strategic plan or writing a sales email for a new webinar series, we were able to help businesses achieve their goals by partnering with them throughout the year. Some […]

In the age of social media, emailed newsletters can seem old fashioned. However, they can still be very effective tools for communicating with current and prospective clients. To get the most out of yours, there are a few things to consider: Know your audience. Think about who will be on your distribution list. Define what […]