Gathering qualified leads simplifies sales efforts, but determining which customers are really interested shouldn’t require a tarot card reader. Several years ago, we helped one of our long-time clients, Multipub, launch a webinar series for prospective users. Like many B2B companies, their products and services are complex, and their sales cycle is long. With webinars, […]

We collaborate with clients on blog posts throughout the year. Today, we’re sharing some recent favorites. The five data points that will help you grow your business. Strategies for improving public engagement within communities. Planning for changes at your museum.  A new mission and vision for Landworks Studio. How to integrate sustainable products into the […]

Awards can be an effective method to establish your company as a thought-leader and innovator. They often come with promotional efforts and present opportunities to connect with current or past clients. But, figuring out how to win can take time. Today, we’re sharing our five, tested strategies for securing awards. Start early. No really. If […]

Affinis, a civil engineering firm, had held an Industry Summit in the past to glean area forecasting information, along with partners’ impressions of their firm. Last year, they decided to once again host the event, but with a different set of objectives. They still wanted to gather valuable information about what was ahead for the Kansas City […]

When we first began working together, Facility Systems (FSI) had recently unveiled a new logo and website. They were happy with the rebrand, but had defined two areas in which they needed help. FSI wanted to: Carry their new brand’s look through the rest of their materials. Create a targeted plan for their marketing efforts. We kicked […]

This month, we collaborated with clients on a number of blog posts. Today, we’re sharing our favorites from each one. For the last six weeks of 2016, Multipub released excerpts from an article on how their industry has changed. In January, they shared it in its entirety: Access “How Publishing and Subscription Software Has Changed” Now […]