Category Archives: Marketing Tips

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  • Creating Objectives

    Goals, by nature, are big, lofty ideas. They help organizations move as a unit and set a clear course, but on their own, they don’t offer much direction, which is why we create objectives to measure our success. By definition, objectives should be specific and quantitative. They are the most effective when paired with a […]

  • Goal Setting

    As we swing into a new year, it’s important to take a step back and reflect. By considering what went well, along with which areas need work, you can set meaningful, effective goals for the next phase. Choosing a direction for growth can be overwhelming, but when you take an objective look, the answers become […]

  • 5 RFP Best Practices for Winning Work

    Many firms live or die by their ability to win work through proposals, yet the process may not always be as smooth or successful as they’d like. Today, we’re sharing five RFP best practices for creating successful  responses. Meet with the client about the project. I can’t underscore this enough. How well you understand the […]