Category Archives: Marketing Tips

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  • 5 RFP Best Practices for Winning Work

    Many firms live or die by their ability to win work through proposals, yet the process may not always be as smooth or successful as they’d like. Today, we’re sharing five RFP best practices for creating successful  responses. Meet with the client about the project. I can’t underscore this enough. How well you understand the […]

  • Google Analytics Terms & Definitions

    Google Analytics offers a wealth of information that will help you understand your audience. You can learn how site visitors are interacting with your brand, marketing efforts and of course, website. It delivers demographic data, information on referring sites and breakdowns of which content is the most popular bringing data into focus. That being said the […]

  • Part II: Using Your Mission and Vision Statements

    Now that you’ve written your mission and vision statements, it’s time to put them into action. Unfortunately, this is where most companies fall flat. They may plan a roll-out event or introduce them to their clients (which are important steps). However, their relationship with both mission and vision often end here. But, this should just […]