Category Archives: Marketing Tips

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  • Goal Setting

    As we swing into a new year, it’s important to take a step back and reflect. By considering what went well, along with which areas need work, you can set meaningful, effective goals for the next phase. Choosing a direction for growth can be overwhelming, but when you take an objective look, the answers become […]

  • 5 RFP Best Practices for Winning Work

    Many firms live or die by their ability to win work through proposals, yet the process may not always be as smooth or successful as they’d like. Today, we’re sharing five RFP best practices for creating successful  responses. Meet with the client about the project. I can’t underscore this enough. How well you understand the […]

  • Google Analytics Terms & Definitions

    Google Analytics offers a wealth of information that will help you understand your audience. You can learn how site visitors are interacting with your brand, marketing efforts and of course, website. It delivers demographic data, information on referring sites and breakdowns of which content is the most popular bringing data into focus. That being said the […]