Category Archives: Marketing Tips

  • Categories

  • Archives

  • Part II: Using Your Mission and Vision Statements

    Now that you’ve written your mission and vision statements, it’s time to put them into action. Unfortunately, this is where most companies fall flat. They may plan a roll-out event or introduce them to their clients (which are important steps). However, their relationship with both mission and vision often end here. But, this should just […]

  • Part 1: Writing Your Mission and Vision Statements

    Mission and vision statements get a bad rap for a lot of reasons, but having the right ones in place can help steer the course of how you do business. When done right, these give employees a common focus and outlook, ensuring your whole team is moving in the same direction. So, let’s start at […]

  • How Do Your RFP’s Stack Up?

    For many of us, our ability to respond well to request for proposals (RFP) directly impacts our bottom line, but seeing how our response compares to others is not always possible. One step every business can take is comparing your proposals to each other. This kind of review can help shift priorities and refocus efforts […]