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  • Part 1: Writing Your Mission and Vision Statements

    Mission and vision statements get a bad rap for a lot of reasons, but having the right ones in place can help steer the course of how you do business. When done right, these give employees a common focus and outlook, ensuring your whole team is moving in the same direction. So, let’s start at […]

  • How Do Your RFP’s Stack Up?

    For many of us, our ability to respond well to request for proposals (RFP) directly impacts our bottom line, but seeing how our response compares to others is not always possible. One step every business can take is comparing your proposals to each other. This kind of review can help shift priorities and refocus efforts […]

  • Targeting Collateral for Your Audience

    Having great looking marketing pieces is just one small part of the business development puzzle. When reviewing your collateral, ask yourself these questions: Does the copy showcase features and benefits? Do the color and imagery used reflect your brand? Is your target audience represented through imagery and copy? Is it clear why your organization is […]

  • 5 Steps for Streamlining Your Website

    Often, a year or so after launch, a new site starts to lose some of its original organization and structure. New pages and resources are added, but they might not fit into your existing framework. Important information becomes hard to find, minimizing your ability to sell online. If your site has lost its way, try […]

  • Social Media: When to Post

    If your organization has made the decision to use social media, make sure you’re getting the most bang for your buck. Below is a breakdown of the best times to post by channel. Facebook The best time to post here is between 1:00 and 4:00 PM. Twitter Tweet Monday through Thursday between 1:00 and 3:00 […]