While objectives hold us accountable, tactics provide us with the tools to get there. They also help teams focus and allocate resources appropriately. Concentrating on a few marketing efforts that can be executed consistently is more effective than creating a long, unmanageable list of great ideas. When choosing a strategy, think about your business’s goals […]

Goals, by nature, are big, lofty ideas. They help organizations move as a unit and set a clear course, but on their own, they don’t offer much direction, which is why we create objectives to measure our success. By definition, objectives should be specific and quantitative. They are the most effective when paired with a […]

As we swing into a new year, it’s important to take a step back and reflect. By considering what went well, along with which areas need work, you can set meaningful, effective goals for the next phase. Choosing a direction for growth can be overwhelming, but when you take an objective look, the answers become […]

Many firms live or die by their ability to win work through proposals, yet the process may not always be as smooth or successful as they’d like. Today, we’re sharing five RFP best practices for creating successful  responses. Meet with the client about the project. I can’t underscore this enough. How well you understand the […]

Multipub has been a client of ours for several years. We’ve partnered on a number of projects, but our largest has been rebranding the company. In our 2014 strategic marketing plan, we looked for ways to mitigate challenges they faced. One of the most pervasive was that their product and company name had become disconnected […]

Google Analytics offers a wealth of information that will help you understand your audience. You can learn how site visitors are interacting with your brand, marketing efforts and of course, website. It delivers demographic data, information on referring sites and breakdowns of which content is the most popular bringing data into focus. That being said the […]