In 2016, we simplified our efforts and focused on what we do best – functioning as an extension of our clients’ teams. Whether it was crafting a strategic plan or writing a sales email for a new webinar series, we were able to help businesses achieve their goals by partnering with them throughout the year.

Some of the highlights from 2016 include:

• Conducting competitive research for Facility Systems, Inc. (FSI) and then, using that data to develop a strategic marketing plan.
• Partnering with Affinis on an Industry Summit.
• Evaluating Multipub’s sales process and developing a new, streamlined approach to convert leads.
• Gathering data for Affinis through a client survey.
• Launching a new webinar series showcasing Multipub’s subscription platform’s capabilities.
• Adding two, new clients to our roster. Welcome FSI and BC Design Group!
• Writing countless sales emails, newsletters, award submissions, RFP responses and blog posts on our clients’ behalf.
• Receiving the Zweig Group’s 2016 Marketing Excellence Award for Online Marketing with Affinis.

So, what’s next?

In 2017, our goal is to bring you more educational content through newsletters, blog posts and social media. We have topics identified throughout the year, but would love to know what you’d like to see. Email me at lane@dottedlinemarketing.com with your ideas.