While objectives hold us accountable, tactics provide us with the tools to get there. They also help teams focus and allocate resources appropriately. Concentrating on a few marketing efforts that can be executed consistently is more effective than creating a long, unmanageable list of great ideas. When choosing a strategy, think about your business’s goals […]

Goals, by nature, are big, lofty ideas. They help organizations move as a unit and set a clear course, but on their own, they don’t offer much direction, which is why we create objectives to measure our success. By definition, objectives should be specific and quantitative. They are the most effective when paired with a […]