Author Archives: dotedit14

Developing a Strategy for Facility Systems

When we first began working together, Facility Systems (FSI) had recently unveiled a new logo and website. They were happy with the rebrand, but had defined two areas in which they needed help. FSI wanted to: Carry their new brand’s look through the rest of their materials. Create a targeted plan for their marketing efforts. We kicked […]

Dotted Line, Elsewhere

This month, we collaborated with clients on a number of blog posts. Today, we’re sharing our favorites from each one. For the last six weeks of 2016, Multipub released excerpts from an article on how their industry has changed. In January, they shared it in its entirety: Access “How Publishing and Subscription Software Has Changed” Now […]

Creating a Blog Editorial Calendar in 5 Steps

Coming up with blog content can be overwhelming. One strategy that makes it a little easier is having a comprehensive calendar in place. While it takes some time to build, it will save you hours in the long run and ensure your posts are strategic, well-timed and cohesive. 1. Set or review your goals. To […]