Author Archives: dotedit14

Right-Sizing Marketing Efforts for Small, B2B Organizations

When it comes to right-sizing your marketing efforts, there are a few keys to success. With so many ways to communicate with current or prospective clients, it can be hard to know where to draw the line. While the best plans aren’t one-size-fits-all, there are some simple guidelines that make sense for any small, business-to-business […]

How to Effectively Review Your Marketing Plan: A Step-by-Step Guide

Marketing plans put companies on the path towards achieving their goals. However, creating a plan is just the beginning; regular reviews are crucial to measuring effectiveness and adapting to changing market conditions. This article will guide you through the essential steps to conduct an annual marketing plan review, helping you assess your progress, refine your […]