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Targeting Collateral for Your Audience

Having great looking marketing pieces is just one small part of the business development puzzle. When reviewing your collateral, ask yourself these questions: Does the copy showcase features and benefits? Do the color and imagery used reflect your brand? Is your target audience represented through imagery and copy? Is it clear why your organization is […]

5 Steps for Streamlining Your Website

Often, a year or so after launch, a new site starts to lose some of its original organization and structure. New pages and resources are added, but they might not fit into your existing framework. Important information becomes hard to find, minimizing your ability to sell online. If your site has lost its way, try […]

Social Media: When to Post

If your organization has made the decision to use social media, make sure you’re getting the most bang for your buck. Below is a breakdown of the best times to post by channel. Facebook The best time to post here is between 1:00 and 4:00 PM. Twitter Tweet Monday through Thursday between 1:00 and 3:00 […]