Monthly Archives: July 2015

Google Analytics Terms & Definitions

Google Analytics offers a wealth of information that will help you understand your audience. You can learn how site visitors are interacting with your brand, marketing efforts and of course, website. It delivers demographic data, information on referring sites and breakdowns of which content is the most popular bringing data into focus. That being said the […]

Part II: Using Your Mission and Vision Statements

Now that you’ve written your mission and vision statements, it’s time to put them into action. Unfortunately, this is where most companies fall flat. They may plan a roll-out event or introduce them to their clients (which are important steps). However, their relationship with both mission and vision often end here. But, this should just […]